Paul Rand

Digital Design

Title: The title of my Poster is Paul Rand. Paul Rand had a 75 with lots of IBM logos around it. The 75 was to represent that IBM has been around for 75 years. This is similar to my poster as I used Paul Rand as my title which is about half way down the page in big writing, and I have scattered the different logos that he created around the poster, with his ways of making posters, also scattered around it. My poster is very similar to Paul Rands style as he had a black background with a white 75 in big with IBM in different colours scattered around. Mine is on a black background, with Paul Rands name in big writing in white and with his style of design and creations scattered around the poster. As Paul Rand used the IBM logo scattered around the poster, I felt as though I had to use the logos that Paul Rand created, instead of just writing the name of the company down. He also put the IBM words upside down sideways the wrong way round, so I also tried to copy this point of his by putting some of his logos upside down, or slightly slanted.